Qumei Home promotes Jiaxuan’s new product series, sharing lively renewal plan
On April 22nd, on the fifth anniversary of the listing of Qumei Home Furnishing, Qumei Sanyuanqiao Store shared Jiaxuan’s new product series in a live broadcast format, while breaking through Qumei Home’s renewal plan.Sauna and Yewang noticed that the new Jiaxuan products are bold and bold, involving Morandi powder, haze blue, lemon yellow and other fashion trends, which highlights the young personality.At the same time, the launch of new product series can also be personalized combination and matching, consumers can combine furniture products according to their own preferences, to create personalized living space.As for the renewal plan released this time, Qumei Home said that the renewal plan involves four aspects, including the renewal concept, the renewal product, the renewal service and the renewal model.Among them, Qumei Home Furnishing takes “Fashion Qumei, Designing a Better Life” as its new concept.Regarding Huanxin products, Qumei Home Furnishing showcases its products through offline channels, e-commerce platforms, cross-border cooperation and other channels with the keywords of value, intimacy, fashion and inexpensiveness.According to reports, as of April 22, there have been 60 stores completed the new, the sample contract reached 300, the production schedule has been scheduled to the end of July this year.In terms of Huanxin services, Qumei Home Furnishing has launched a full range of product customization, with more than 4,000 designers in more than 1,000 stores nationwide to provide tailor-made services for customers.At the same time, Qumei Home has more than 10,000 kinds of SKU, living room dining room, bedroom, kitchen and so on.In terms of the revitalization model, Qumei Home Furnishing has created a digital brand, and live broadcasting will become its normal marketing method.It is understood that as of now, Qumei Home Furnishing has organized nearly 2,000 live broadcasts of national distributors.In 1997, the Qumei Sanyuanqiao store opened and became the first independent store of Qumei. This new store also has special significance.Zhao Ruihai, chairman of Qumei Home Furnishing Group Co., Ltd., said: “We want to make good design cheaper, and good design enters thousands of households. This is a small dream and pursuit.”Sauna, Ye Jie Zhang Jie Photo Sources Photo Editor Peng Yali Proofreading Li Shihui